Elevating the Future of Mobility Safety
2017
🤠 Product designer
iOS
Mercedes-Benz’s emergency call button, standardized by 2014, was a milestone in automotive safety. By 2017, no similar digital services existed. Partnering with Lab1886, I developed scalable emergency management concepts for the global digital ecosystem, aiming to enhance mobility safety.
Outcome
The pilot set the stage for a comprehensive safety experience, integrating key features into Mercedes me.
1,675,000
miles 🚘
55,570
hours ⏰
82.11
driving score 📈
👇🏻
👇🏻
👇🏻
Overview
Small Team, Big Impact
Our lean team, comprising marketing, content, and development staff, operated swiftly and efficiently. Leveraging Mercedes-Benz’s resources, my initial focus was securing the necessary support to achieve our ambitious goals.
Overview
Small Team, Big Impact
Our lean team, comprising marketing, content, and development staff, operated swiftly and efficiently. Leveraging Mercedes-Benz’s resources, my initial focus was securing the necessary support to achieve our ambitious goals.
My Contribution
Leading Pilot Initiative
I spearheaded a 4-month customer pilot program featuring an iOS beta app. My leadership involved leveraging research-driven insights to refine product concepts, culminating in their integration into the Mercedes-Benz digital framework post my tenure.
My Contribution
Leading Pilot Initiative
I spearheaded a 4-month customer pilot program featuring an iOS beta app. My leadership involved leveraging research-driven insights to refine product concepts, culminating in their integration into the Mercedes-Benz digital framework post my tenure.
Vision
Enhancing Safety Across Vehicles
We envisioned to extend Mercedes-Benz’s standards to all car owners, through an app that detects collisions, facilitates emergency services, and analyzes data for continuous improvement.
Speed indicator
Speed indicator
Emergency assistance
Emergency assistance
Roadside assistance
Roadside assistance
Driving insights
Driving insights
Vision
Enhancing Safety Across Vehicles
We envisioned to extend Mercedes-Benz’s standards to all car owners, through an app that detects collisions, facilitates emergency services, and analyzes data for continuous improvement.
Speed indicator
Emergency assistance
Roadside assistance
Driving insights
Customer-driven
Customer Listening Early On
I utilized our customer database for surveys and interviews to assess idea acceptance and developed a system flow, prioritizing key features for the pilot while postponing complex functions like claim management.
Customer-driven
Customer Listening Early On
I utilized our customer database for surveys and interviews to assess idea acceptance and developed a system flow, prioritizing key features for the pilot while postponing complex functions like claim management.
Tactic #1
Collaborative Testing 🙌🏻
I implemented rapid high-fidelity mockup production and “hallway exhibitions” for immediate feedback, ensuring team alignment on the project’s direction.
Tactic #1
Collaborative Testing 🙌🏻
I implemented rapid high-fidelity mockup production and “hallway exhibitions” for immediate feedback, ensuring team alignment on the project’s direction.
Tactic #2
Balancing Priorities 🏋🏻
The pilot focused on validating both business objectives and customer needs. Features with immediate user impact were prioritized in the app for feedback, while background concepts were selectively highlighted.
Tactic #2
Balancing Priorities 🏋🏻
The pilot focused on validating both business objectives and customer needs. Features with immediate user impact were prioritized in the app for feedback, while background concepts were selectively highlighted.
Tactic #3
Leveraging Resources 💡
Resource constraints necessitated a focus on core tasks. Collaboration with the centralized UX research team allowed for efficient use of existing focus groups to evaluate our concepts, minimizing my direct research involvement when I need to focus on finalizing the app features.
Tactic #3
Leveraging Resources 💡
Resource constraints necessitated a focus on core tasks. Collaboration with the centralized UX research team allowed for efficient use of existing focus groups to evaluate our concepts, minimizing my direct research involvement when I need to focus on finalizing the app features.
My Reflections on Designing Concepts for a Global Digital System
1
Lead with Data-Driven Insights
How?
Leverage learnings from past experiments and existing customer and market insights to identify growth opportunities.
2
Beware of Tradeoffs
How?
Ensure conceptual designs are intentional and guided by testable hypotheses. Consider long-term implications during design.
3
Amplify Impact
How?
Use customer feedback from pilots to refine designs. Share insights cross-functionally to gain support and ensure a broader organizational impact.
My Reflections on Designing Concepts for a Global Digital System
1
Lead with Data-Driven Insights
How?
Leverage learnings from past experiments and existing customer and market insights to identify growth opportunities.
2
Beware of Tradeoffs
How?
Ensure conceptual designs are intentional and guided by testable hypotheses. Consider long-term implications during design.
3
Amplify Impact
How?
Use customer feedback from pilots to refine designs. Share insights cross-functionally to gain support and ensure a broader organizational impact.
All rights reserved. Made with heart & a ton of tea!
All rights reserved.
Made with heart & a ton of tea!